The Anatomy of a Profitable Sales Funnel

To begin, let’s deconstruct a successful sales funnel so you can begin to create your own:

It starts with a front-end offer (referred to as a F.E offer or tripwire offer).  Depending on what your goals are, your front end offer could be a loss leader, meaning that it’s priced extremely low in order to get more people into the funnel.

With a loss leader as your front-end product, you’re not looking to make the bulk of your profits from the initial offer, but rather through different upsell offers featured throughout the sales process.

If you’ve ever purchased a product through an online marketplace like, chances are you’ve been introduced to a loss leader funnel.  Perhaps you’ve purchased the front-end offer at a price of $10 only to be introduced to multiple offers through the backend, all priced at higher than the front end.

Perhaps the funnel looked something like this:

FE offer:  $17 for an Ebook and companion guides.

Upsell offer #1:  $37 for a series of videos that serve as auxiliary components to the main Ebook.

Upsell offer #2:  $97 for access to a membership site that provides additional information and new content every month.

Downsell offer #1: In the event someone didn’t purchase the first upsell of video guides, you could offer them a smaller collection of videos at a lower price. 

This is how a basic sales funnel works and it can be as simple or as complicated and extensive as you wish.

In the example above, with a low cost front-end offer, you welcome people into your funnel by making it an easy decision to give your product a chance. Since there’s little risk on a customer’s part, they’re more likely to take advantage of the offer.  

But what if a customer who purchases your low front-end offer never purchases any of your higher-priced backend offers?

It’s still a win!

Every customer that enters your funnel becomes part of your base. Sure, they may not be your ideal tribe member, meaning they may not go on to purchase regularly from you, but you’re still able to make that connection to test the waters.

A low-cost front end sales funnel simply eliminates the usual barriers between your product and a customer who doesn’t know your brand.  It puts you in a position where you can demonstrate your commitment to producing high-quality products and potentially add a new member to your loyal tribe of buyers.

The objective of a low-cost front end sales funnel is simply:

Get traffic > Build your subscriber base > Convert that traffic into sales > Segment your lists so that you’re able to identify tribe members from those who aren’t likely to turn into loyal buyers.

One of the most important things you can do to tighten up your mid-funnel so you can maximize your profits is to consistently segment your leads.

For example, you are going to have subscribers who are customers and subscribers who are leads. With leads, you haven’t yet developed a relationship with them. They might be interested in your offers, but they have yet to act on it.  Their relationship with you exists only through your email communication. 

With customers, they’ve already purchased from you already, and have proven to be motivated, active buyers.  Your relationship with these people is different from leads, because you’re able to establish a buying pattern and to demonstrate your ability to provide quality. 

They know what your products are like, what your style is, how you’ve set up your sales funnel.  They are the most valuable subscribers you have.

This is why it’s critical that you segment your lists

You need to be able to communicate with the two groups separately, as with one you’re working on conditioning them to purchase from you, while with the other, you need to nurture a relationship to help get them to that stage in your funnel.

Nearly every autoresponder service provides the option to segment your list. We personally use to build our funnels because they provide everything you’ll ever need including split testing options but they go well beyond that.  

With a ClickFunnels account, you can easily create dynamic lead pages, landing pages and even membership sites!

You should spend most your time testing your opt-in rates, so that you can maximize the number of subscribers while also being able to test a market’s overall demand.  Since it’s a lot easier to convince someone to subscribe to your newsletter than to purchase a product, you’ll be able to collect a lot more data based on visitor actions than even with your sales pages.

The more traffic you are able to send to your squeeze page, the more subscribers you’ll get, so you need to make list building a CONSISTENT part of your marketing campaign.


If you want a FREE ready-made 22 profitable funnels, click the image below:

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